Google enforces strict rules.

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Given the fact that Google was given 5 billion dollars fine by European Nation General Data Protection Regulation (GDRP) law on July for illegally bundling it services like Chrome and Google search engine on Android devices. The company is now changing the way business is done in Europe by issuing and charging a licensing fee on Play Store and Google apps.

The EU commission says that this decision is meant to bring about fair competition in the market hence avoiding Google’s monopolistic behavior.

Google could not previously charge users for using the apps and the Operating System because of the revenue they got from so phones and other electronic devices manufacturing companies could actually pay for things like the Google Play store since they consider them to be the core of Android but in reality it was not, they are just Google Services.

The operating system will still remain free but phone and tablet manufacturing companies in Europe will have to pay and acquire a license to install Google app’s and Play Store on their devices and now be able to license Chrome and search separately rather than being required to accept everything as a bundle.

Now device makers have the choice to either make a phone without the any Google apps or features, make a phone with Play and Google store but not Chrome and search or finally make a phone with all of these features, this makes the second option of excluding Chrome and search quite risky for the company for they will lose a huge revenue stream and leaving space for competitors to take their space in the devices. Also the company has now allowed manufactures to produce phones and tablets with Androids forked version to be sold in the European Economic area.

Due to these strict measures and new prices the company might pay this pressure to the consumers in form of higher device prices.