A case study recently published by research institutions at the Caltech, Wharton Schools, INSEAD and ZRT laboratories have in fact come up with a finding that amazed the whole world saying that higher levels of testosterone are driving a majority of men to crave for more luxurious goods, these studies go in further to clarify that there is a measurable relationship between once testosterone and their desire to acquire higher status brands or goods.
So if you are a man and you are really craving for that fancy BMW is caused most probably by the fact that you have become quite masculine and need to see superiority and exclusivity Since according to co-author Colin Camerer males always spend a lot of their time to fight and establish dominance among other male counterparts.
